Midlife women and women’s health have been ignored, erased and made into punchlines. Most women and their doctors know very little about how hormones affect women after 40, even before menopause hits.

We were powerful first-movers in this growing area, with a line of naturopathic-formulated supplements, tinctures & functional drink mixes.

Reframe midlife as a time of power and draw women into awareness of the stress & hormonal changes unique to midlife with a knowing voice and beautiful branding that felt more like elevated beauty or boutique wellness.

• Co-founder & CMO

• Brand strategy: positioning, narrative, voice, point-of-view

• Brand and packaging design

• Visual and verbal brand language and toolkit

• Photo art direction

• Social and marketing content pillars and messaging guidance

• Serena Williams-funded

• National Whole Foods Market rollout within 6 months

• 6-10x social engagement

• 60+% open rates

• Successful exit within three years